Thursday, May 27, 2010

Commercial Whaling



In between my duties as the character designer on Ice Age 4 (that's right, Ice Age 4) and efforts to maintain my career as an illustrator, I sometimes have the opportunity to design for television commercials. Of the handful of commercials I've worked on, most have been with Hornet Inc., a cool little production house in Soho, N.Y.C., that does a really impressive variety of work. The commercial, which is a quick thirty seconds long, is about a race between a whale and a shrimp. Below are a few sketches, turntables and the finished version.

This is one of the first versions of the shrimp I came up with before I realized he needed to be a bit more motocross.






I explored various species of whale and for performance reasons, decided on the sperm whale.(No pun intended).



video
Whale model turntable

video
Shrimp model turntable

29 comments:

  1. These are so great! I love the shrimp, they're so funny.

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  2. Your characters are always so volumetric they lend themselves effortlessly to 3d. I love how heavy the whales feel.

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  3. great designs! what sort of medium did you use to color them?

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  4. these are guys are really appealing! beautiful work, the commercial turned out really well too!

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  5. Love them. Shame we dont get those adverts over here...

    Just got your book last week, its an inspiration!

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  6. HAHA nice characters!!
    I whant to see the commercial!

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  7. Wow Peter! I did not know that your character designing talents extended all the way out to commercials! I knew I liked that Dodge Caliber commercial for a reason....

    Wicked genius stuff as always.

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  8. So appealing and funny! :) Great as always, Peter!

    Regards,
    Charles

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  9. too bad the whale model looks nothing like the drawings. They did a good job with the shrimp, though.

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  10. These whale concepts are great...but I also enjoyed your Ice Age concepts too. Your work is impressive and inspiring, full of nice shapes and character.

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  11. Very inspiring work! So cool to see what personality can be pulled from what is essentially a blob with a tail. Thank you so much for posting!

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  12. lively
    si possono misurare alcune proprietà o caratteristiche dei creative process e sulla base della presenza o meno di quelle proprietà, si potranno inferire elementi di qualità di questo processo

    in suma that's great

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  13. So fun, and the final commercial turned out great. Love your characters.

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  14. Great work Peter ! And now I want my whaleburger with shrimp juice...

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  15. Those whale designs are AWESOME.

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  16. So great! I love the first pic of the whale!

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  17. Have you received my message? I'm from ice age 5, 6 ...etc

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  18. Thank you for sharing a nice article.
    seslisohbet

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  19. I whant to see the commercial!

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  20. You're work is always inspiring! Love the sketches. Just a nit-picky point on the turn-table model that probably won't matter to most: sperm whales don't have the rorqual throat pleats.

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